May 12, 2025  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog [ARCHIVED CATALOG]

BMKT 2015 - Principles of eBusiness


Credits: 3

This course is designed to provide students with an understanding of the fundamentals of eBusiness. Emphasis will be placed on applications and analysis. This course will cover the concepts, tools, and strategies for exploring and understanding opportunities and challenges associated with eBusiness, with a focus on marketing.

Prerequisite: ENG 1010  with a grade of C- or higher
Prerequisite/Corequisite: none
Corequisite: none
Previous BMK* 215