May 17, 2025  
2023-2024 Academic Catalog 
    
2023-2024 Academic Catalog [ARCHIVED CATALOG]

BMKT 2210 - Sales Management


Credits: 3

Studies the persuasive techniques used in personal selling. Discussion focuses on the steps in the sales process, the management of that process, and the role of sales within the promotion element of the marketing mix.

Prerequisite: BMKT 2010  with a grade of C- or higher
Elective Code(s): BUS
Previous BMK* 221